Join the mission to change industry behavior
It's a mood-spoiling statement: Most plastic food wrappers are made to be used just once, yet they are designed to last forever -- and that results in untold harm to animals, the environment, and even your health.
Your mission, if you choose to accept it, is to do what only seems impossible -- and that's to help end our reliance on single-use plastic items like drinking straws, grocery bags and (gulp) water bottles!
And, to make things super easy, our friends at the Plastic Pollution Coalition have turned us on to a new app that can help.
Collaboration To Reduce Plastic Pollution
According to the website PlasticPollutionCoaliton.org: the PPC has teamed up with an app called Anew Mission to help ordinary people create a collective movement to change industry behavior.
The mission: Drastic Plastic is collecting seed ideas on how consumers can push supermarkets and grocery stores to stop using so much plastic.
The app that was created by an international team over a two-year period is allowing collective change in a simple and fun way.
anewmission.org notes; “Nothing like this exists, and no other app has ever been able to harness the power of creativity like Anew Mission does.”
The Goal: End Reliance on Plastic
The goal is to end our reliance on plastics. Yes, drastic times do call for drastic measures and the environmental damage being done by discarded plastic is devastating to people, places and living things.
Ok, so you’re asking how does this app work – and how will it help clean up the environment? Great questions.
The folks at anewmission.org explain: “The innovation process is as democratic as can possibly be. Citizens vote on each other’s ideas and offer up their own. The mission owner (Plastic Pollution Coalition) helps keep everything on track by providing guidance at certain key stages. This is people powered, and a ‘bottom-up’ approach to design, by using the most modern techniques for creativity.”
The Plan: Collaborate on Solutions
What that means is you get to suggest ways – even drastic ones – to get food makers and consumers on the same page and away from single-use plastics that overflow landfills and clog our waterways.
Our friends at the Plastic Pollution Coalition want you to download the app and feed them ideas for a better planet.
"Consumers are often blamed for buying food in plastic packaging; however, many consumers do not have a choice to buy food items plastic free,” said Jane Patton, managing director of Plastic Pollution Coalition. She goes on to say:
"While you may bring your own bags to the market, food such as pears, cauliflower, avocado, lettuce, cucumber, meats, dairy, etc. may already be wrapped in plastic. We need supermarkets to hear us and commit to change."
So, if you’re like the team here at Coast – especially the folks working on our COAST IS CLEAR initiative – now’s your time to make a real difference. To get started, simply go to PlasticPollutionCoaliton.org for more info and to download the app.